On April 22nd, in the Silver Beach of Qingdao West Coast New Area, where the sea and beaches complement each other, the 2023 First Beach Reading and Music Festival kicked off. Projects such as reading, music, and intangible cultural heritage gathered together, presenting a wonderful weekend for the citizens of Qingdao West Coast New Area.

This festival adopts a combination of reading and music, integrating traditional Chinese culture, promoting the integration of intangible cultural heritage into modern life, enriching the spiritual and cultural life of the people in the West Coast New Area of Qingdao, creating a joyful and lively atmosphere, and contributing cultural and tourism forces to help revive the cultural and tourism industry, stimulate domestic demand, and promote development.

The Beach Reading and Music Festival, as an important project of the 2023 National Reading Series, attracts more readers to participate in national reading and experience the charm of cultural and tourism integration through various forms of reading promotion activities such as tent reading, band performances, and intangible cultural heritage experiences.

(By Yuan Yu)